Have you ever made an offer to a job candidate, confident that they’ll be a fantastic addition to your team, only to be sorely disappointed when they didn’t respond? You start to wonder what went wrong and why they weren’t interested. Was it the job itself? Your company?
Being ignored, especially after getting to know someone throughout the hiring process, can be frustrating and defeating. When candidates go silent, they’re basically telling your company that they’re not interested — which can come as a real blow!
Thankfully, though, there are some things that hiring managers and staffing agencies can do to improve the chances of keeping key candidates engaged and interested throughout the hiring process and, ultimately, increase your chances of hiring the best talent.
Determining What Went Wrong
One of the most significant factors in candidates not responding is that they have more options in today’s job landscape. It’s a candidate-driven market out there, and job seekers know it. Since candidates are aware of their position in the market, it allows them to be picky with their time and wants out of an employer. Here are the three most common causes for a job candidate to lose interest:
A Poor Candidate Experience
Employers need to take a long, hard look at their hiring process to ensure a positive candidate experience. To determine whether your process needs improvement, it’s helpful to look at the overall hiring process. For example, did something happen during one of the first few steps of the interview process that made the candidate feel like your company wasn’t a good fit for them?
Lack of Competitive Benefits
It’s essential to ensure that you have a competitive benefits package that includes perks, such as:
- Paid time off
- Flexible work hours
- Work from home options
- 401K with company match
When your benefits package doesn’t match the industry standard, a potential job candidate can think twice about joining your company. For example, say you made an offer to a candidate without a 401K matching program. They might be ready to accept your job offer, but if they find out that other companies they’re considering come with 401K with a company match, there’s a good chance they’ll be more interested in that opportunity.
Nonexistent Company Culture
Strong company culture is one of the most significant factors for job candidates to consider when joining your company. This is even true for companies with a large number of remote employees.
Why is company culture so important? Because job candidates want to know that they’ll be valued and a part of a team that cares about their wellbeing. If your company doesn’t have a culture that matches what the candidate is looking for, they will likely find opportunities elsewhere.
How to Increase Your Chances of a Response
After taking a long, hard look at your hiring process, it’s time to make all the necessary changes to create an outstanding candidate experience. Once your hiring process has gone through some changes and adjustments, you’ll be better positioned to send out offers to candidates who are genuinely interested in joining your company. Here are three ways to increase your chances of a job candidate responding with a yes:
Create a Streamlined Hiring Process
It’s essential to ensure that your hiring process is streamlined and straightforward. Your hiring process should make it clear to candidates when they should hear back from you and what they can do to move forward, but it’s also beneficial to have a team of people dedicated to the interviewing process. Creating an easy-to-follow hiring process will help you improve your candidate experience, making the candidate feel less stressed and in a more relaxed position. This can prove helpful if the job candidate ultimately decides that they’re interested in joining your team.
Expand Benefits and Offer Competitive Compensation
Offering competitive benefits such as 401K matching programs, paid time off, and other employee perks are essential to attracting top talent. These benefits improve the team morale and help close a deal once you make a job offer. When candidates feel as though they’re valued and taken care of, it gives them the confidence that your company is a good choice for their career path.
Put Your Unique Company Culture Front and Center
When job candidates are looking at multiple companies to decide where to take their careers, company culture is one of the biggest factors in their decision-making process. This goes not only for what the company culture is like but also how they feel about the company’s mission statement. If potential candidates think that your company’s mission statement aligns with their values, they’re more likely to consider joining your team.
But if you’ve worked hard to create a great company culture, you’re not doing yourself any favors by keeping it a secret. Be proud of your culture! Make sure to include that in your company description so job seekers get a real sense of how you value your employees.
Looking to Attract More Job Candidates to Your Open Positions?
Our team at Fidé is here to help you attract qualified candidates and improve your overall hiring process. Contact us today to learn more about our staffing solutions that can locate and retain top talent ready to help your company achieve its goals.